Frame the story
Choose one problem, audience and outcome for the campaign.
Cross-media campaigns
One story, carried across useful moments.
A connected campaign can move from first awareness to a deeper expert conversation and follow-up content. Each placement remains clear about its channel, language and commercial role.
A planning framework
Build a sequence people can follow.
These combinations are examples for discussion. They do not promise a fixed inventory or outcome.
Choose the anchor
Start with an event, expert conversation or useful demo format.
Extend the moment
Consider video, podcast, newsletter or creator distribution.
Review delivery
Agree metrics, permissions, rights and reporting before launch.
PRODUCT LAUNCH
Event → video → newsletter
Introduce the product in context, then extend the explanation through a suitable replay or newsletter placement.
Available placements and usage rights are confirmed for the edition.
Start with M365 ConEXPERTISE
Expert conversation → creator post
Pair a substantive discussion with a clearly disclosed post from an agreed host or creator.
Creator participation and final content require individual approval.
Explore creator partnershipsMARKET ENTRY
D-A-CH event → German content
Build a German-language route for buyers and practitioners in Germany, Austria and Switzerland.
The D-A-CH 2026 deck is edition-specific; future inventory is confirmed directly.
Explore D-A-CHMeasure the work as delivered
Do not flatten the channels into one reach number.
An event registration, a podcast listen, a video view and a newsletter click are different interactions. Reporting should retain those definitions and dates.
- Set a goal and success measure for each activation.
- Separate platform analytics and event reporting.
- Agree data collection and any follow-up before launch.
Let’s map your campaign.
Tell us the audience, market and timing. We’ll work through the possible channels and confirm the current scope.
Discuss a cross-media plan